John Fitzgerald Kennedy, Lyndon Johnson, Richard Nixon,
Gerald Ford, Jimmy Carter, Ronald Reagan, George Bush senior, Bill Clinton,
George Bush junior, Barack Obama, Donald Trump: eleven U.S. presidents, eleven
different ways of relating to the public.
For each of these characters, the author draws a biographical portrait,
highlighting the peculiarities of their style of communication, such as the
extreme care for the image by J.F.K. or attention to the structure of Clinton’s